Main forms; Lightbox/Billboard Advertising: Located in areas such as departure, waiting, and arrival, the display forms include vertical, rolling, wall mounted, high-altitude, and column mounted. LED screen advertisement: mainly located in the departure area, attracting passengers' attention through dynamic images. Screen brushing machine advertisement: located on the departure and arrival level, the display forms include ADF screen brushing machine, vertical screen brushing, horizontal screen brushing, LCD screen splicing, etc. TV commercials: mostly distributed in the waiting area, broadcasting advertising content through integrated or independent televisions. Hanging/flag advertising: located in domestic and international departure and arrival areas, displayed in the form of light boxes, billboards, etc. Handcart advertising: located in domestic and international departure and arrival areas, advertising is placed through carriers such as large carts and small carts. Langfang Bridge Advertisement: Located on both sides of the departure and arrival corridor, it is displayed in the form of light boxes, sticker boards, etc.
High audience level: Airport passengers are mainly business people, tourists, government officials and other social and economic classes with certain social status and economic strength. Their consumption behavior has corresponding representativeness, and they have a high acceptance and consumption ability for high-end brands and services. Fast dissemination speed: Airport advertising can quickly reach a large number of passengers, and the information dissemination speed is fast, which can quickly penetrate into all levels of society. The customer base has strong economic strength: The audience of airport advertising usually has strong economic strength and a good social image, and is the target consumer group of many brands. High quality investment environment: As a high-end service venue, the advertising environment of airports also has the characteristics of high quality and high taste, which helps to enhance brand image. There are many opportunities for innovation: With the rapid development of digital and interactive technologies, airport advertising continues to innovate in form and carrier, such as the application of augmented reality (AR), virtual reality (VR) and other technologies, providing advertisers with more innovative possibilities.